FootBalance launches its own branded store in Grand Central Birmingham
Synonymous with the unique retail concept of computer-aided foot analysis and footwear recommendation in less than 10 minutes, FootBalance is delighted to announce the opening of our Grand Central store in Birmingham, U.K.
The Grand Central store is 450 sqft of exclusive footwear and foot health solutions such as our 100% Custom Insoles to deliver foot health, unrivalled comfort and a custom fit for consumer
“Our FootBalance Grand Central store is a uniquely designed footwear and foot health experience in what is a very busy shopping centre. We are excited to launch our concept in such a prime retail location.” commented Klaus Rauhansalo, FootBalance CEO
The Grand Central store is seen as a stepping stone to bring foot health and personalised comfort to the U.K. market with further stores planned to be launched over the course of the year.
FootBalance´s innovative concept; a comprehensive foot-analysis and individually moulded insoles made directly in-store, has attracted a great deal of interest in Europe, Asia and in North America. After its commercial launch in 2007, FootBalance has grown from a domestic Finnish company into an international player, whose insoles are currently sold in 50 plus countries in approximately 1 500 stores on six continents.
FootBalance FitZone 3D service is currently available at the ISPO Sports Fair Jan 28 - 31 Munich 2018 and in the Finnish market at Intersport stores.
FootBalance FitZone 3D will launch in select European markets in 2018.
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